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WhatsApp Business API Solutions
With over 2 billion active users worldwide, WhatsApp has become the go-to platform for businesses to connect with their customers. The WhatsApp Business API makes it possible to move beyond simple messaging — enabling secure, automated, and scalable communication directly inside the world’s most popular chat app.
What You Can Do with WhatsApp Business API
Why Choose Backrun for WhatsApp Business API?
Most providers only hand over the raw API access — leaving you to figure out integrations and automation on your own. At Backrun, we go further:
- Seamless Integrations
- Automation-Ready
- Custom Deployments
- Dedicated Support
- Cost Savings
Nurture relationships throughout the customer journey — from new leads to loyal customers.
Frequently Asked Questions (FAQ)
What is WhatsApp Business API?
The WhatsApp Business API is a solution designed for medium and large businesses to communicate with customers at scale. It allows you to send automated notifications, manage customer support, and integrate WhatsApp into your CRM, helpdesk, or custom apps.
How is WhatsApp Business API different from the WhatsApp Business App?
The WhatsApp Business App is made for small businesses managing chats manually on a phone. The API, on the other hand, is built for automation, multi-agent support, and integration with enterprise systems—ideal for high-volume communication.
Do I need a new number for WhatsApp Business API?
You can use an existing number (including landline or mobile) or register a new one. Once connected to the API, the number cannot be used in the regular WhatsApp or WhatsApp Business App.
What can I do with WhatsApp Business API?
You can:
Send order confirmations, alerts, and reminders.
Automate FAQs with chatbots.
Manage support tickets through integrations.
Enable secure 2FA/OTP messages.
Broadcast promotional campaigns (with user opt-in).
Is there a cost to using WhatsApp Business API?
Yes. WhatsApp charges per conversation (24-hour messaging session), and pricing varies by country. Working with Backrun helps reduce costs with optimized automation and message routing.
Do I need technical expertise to use WhatsApp Business API?
Not necessarily. While the API itself requires integration, Backrun provides ready-to-deploy solutions, including automation workflows, chatbot setup, and a managed helpdesk so you don’t need in-house developers.
Transform Customer Conversations with WhatsApp
Don’t let leads slip away. With Backrun’s WhatsApp Business API solutions, you can automate responses, scale support, and drive sales — all in the app your customers already trust.