Automate Product Descriptions with AI for Magento 2

Struggling to keep your Magento 2 catalog complete with compelling product descriptions? Creating unique and engaging content for a large number of products can be a time-consuming and resource-intensive task. Backrun helps businesses overcome this challenge with an automated workflow powered by artificial intelligence. Discover how to effortlessly generate missing product descriptions, ensuring a rich and informative shopping experience for your customers.

Backrun helps businesses automate their backend — from lead generation to support, integrations, and operations — so you can focus on growth, not grunt work. Explore our AI-powered automation solutions today.

Product Description Generation

Our solution automatically generates missing product descriptions for your Magento 2 store, significantly improving catalog completeness. This process streamlines your content creation efforts and ensures every product has the information it needs to shine.

Consistency Across Product Catalogs

Maintaining consistent descriptions across a large product dataset is crucial for SEO and brand identity. Our workflow ensures a unified tone and style, enhancing the overall professionalism of your online store.

Reduce Manual Workload

Content managers often spend countless hours writing product descriptions. By automating this process, you can free up valuable time and resources for other critical tasks. This automation is a key component of our automation services.

SEO and Customer Readability

We don’t just generate descriptions; we create descriptions optimized for both search engines and human readers. Our AI models are trained to produce clear, concise, and engaging content that will attract customers and improve your search ranking.

How it Works

1. Get Product from Magento

   The workflow begins by retrieving a product from your Magento 2 store that currently lacks a description. It then gathers all available product attributes, including variations like color, size, and material.

2. Generate Description with LLM

   This is where the magic happens. The system resolves attribute option IDs (e.g., `color_id = 123`) into human-readable labels (e.g., “Red”). These readable attributes are then passed to an LLM (Large Language Model). The LLM crafts a unique and compelling product description tailored to the product’s features and benefits. The prompt used to instruct the LLM can be fully customized to influence factors like tone, length, SEO focus or readability. We utilize Azure OpenAI, but you can easily switch to providers like OpenAI, Anthropic, or even Google’s Gemini.

3. Save Description in Magento

   Finally, the generated description is updated in your Magento 2 store via the Magento API. This ensures that your product data is immediately enriched and visible to customers on your webshop.

How to Use

• Configure your Magento 2 API credentials in n8n.
• Replace the Azure OpenAI node with your preferred LLM provider if necessary.
• Adjust the LLM prompt to align with your brand’s tone of voice and desired level of SEO optimization.
• Run the workflow to begin automatically processing products missing descriptions.

Requirements

• ✅ n8n instance (self-hosted or cloud)
• ✅ Adobe Commerce (Magento 2) instance with API access
• ✅ Azure OpenAI (or other LLM provider) credentials
• (Optional) Prompt customisations for SEO or brand voice

Customising This Workflow

Our workflow is designed to be flexible and adaptable to your specific needs. Here are some ways you can customise it:

• Other attributes: Include or exclude specific attributes in the description generation process (e.g., only consider color and size for apparel).
• Different LLMs: Easily swap Azure OpenAI for other leading LLMs like OpenAI, Anthropic, Gemini, or any other provider you prefer.
• Prompt tuning: Fine-tune the instructions given to the LLM to generate descriptions that are shorter, longer, more SEO-rich, or tailored to a specific style.
• Selective updates: Target only specific categories of products (e.g., electronics or fashion) for automated description generation.
• Multi-language support: Extend the workflow to automatically generate product descriptions in multiple languages, catering to a global customer base.

For more information on how Backrun can help you with your e-commerce automation needs, visit our website. You can also contact us at hello@backrun.us.

Explore more automation possibilities on our blog: Backrun Blog.

Learn about our AI-powered solutions: AI Automations.

See how we’re leveraging AI for businesses: Microsoft 365 Copilot.

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