AI Follow-Up Automation: Streamline Outreach & Boost Sales

Backrun is revolutionizing sales outreach with powerful AI-driven automation. Our solution removes the tedious, repetitive task of manually crafting follow-up messages, allowing your sales team to focus on closing deals. We combine the power of artificial intelligence with seamless integration into your existing workflow. If you’re looking to enhance your sales process and improve engagement, explore our AI solutions here.

How it Works

Our AI Follow-Up Automation system is designed for simplicity and effectiveness. It leverages advanced AI to draft personalized follow-up messages, ensuring every interaction feels tailored and professional.

Here’s a breakdown of how it works:

1. Trigger & Input

   • Schedule Trigger – Runs automatically at a defined interval (e.g., daily).
   • Set Sample Data – Captures the contact’s name, email, and context from the initial interaction. Learn more about our automation capabilities.

2. Contact Enrichment

   • HubSpot Contact Lookup – Searches your HubSpot CRM by email to confirm or enrich contact information.
   • Monday.com Contact Fetch (Optional) – Can pull additional details from Monday.com for a more comprehensive view. [http://Monday.com]

3. AI Message Generation

   • AI Language Model (OpenAI) – Provides the underlying engine for message generation.
   • Generate Follow-Up Message – Drafts a short, professional, and friendly follow-up message.
   • References previous interaction context.
   • Suggests clear next steps (call, resources, etc.).
   • Ends with a standardized signature block for consistency.

4. Multi-Channel Communication

   • Slack Reminder – Posts the generated message as a reminder in your sales Slack channel.
   • Telegram Reminder – Sends the follow-up draft to a Telegram chat.
   • Teams Reminder – Shares the same message in a Microsoft Teams channel.

Key Benefits

Implementing our AI Follow-Up Automation offers a range of significant advantages for your sales team and overall business performance.

• Personalized Outreach at Scale – AI ensures each follow-up feels tailored and relevant, increasing engagement.
• Context-Aware Messaging – Pulls in CRM details and past interactions for truly informed communication.
• Cross-Platform Delivery – Distributes reminders via Slack, Teams, and Telegram for maximum accessibility.
• Time-Saving for Sales Teams – Eliminates manual drafting of repetitive follow-ups, freeing up valuable time.
• Consistent Branding – Ensures every message includes a unified signature, reinforcing your brand identity.

Ready to transform your sales outreach? Visit our website or contact us at hello@backrun.us to learn more.