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WhatsApp Business API Solutions

With over 2 billion active users worldwide, WhatsApp has become the go-to platform for businesses to connect with their customers. The WhatsApp Business API makes it possible to move beyond simple messaging — enabling secure, automated, and scalable communication directly inside the world’s most popular chat app.

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See Pricing

What You Can Do with WhatsApp Business API

Automated Messaging

Set up chatbots and flows to instantly respond to FAQs, take orders, or qualify leads.

Customer Support

Centralize all customer conversations, integrate with your CRM, and assign tickets to the right team.

Notifications & Alerts

Send order confirmations, delivery updates, reminders, or account alerts with reliability.

Marketing Campaigns

Run opt-in promotional broadcasts and re-engagement campaigns with measurable results.

Rich Media Messaging

Share images, PDFs, catalogs, videos, and interactive buttons for a better user experience.

Secure & Compliant

End-to-end encryption and GDPR-ready communication ensure data security and trust.

Why Choose Backrun for WhatsApp Business API?​

Most providers only hand over the raw API access, leaving you to figure out integrations and automation on your own. At Backrun, we go further:

  • Seamless Integrations
  • Automation-Ready
  • Custom Deployments
  • Dedicated Support
  • Cost Savings
Unlock WhatsApp for Customer Engagement

Nurture relationships throughout the customer journey, from new leads to loyal customers.

WhatsApp Business API Solutions — Setup Packages

Choose a one-time setup plan that fits your business needs. All packages include verified WhatsApp Business API setup and onboarding support.

Starter Setup
Fast WABA launch for SMBs.
$199one-time setup
Lead time: ~3–5 business days
  • WABA business verification & number provisioning
  • Compliance check (Display name, opt-in, policy readiness)
  • Template creation & submission (up to 5)
  • Webhook/API connection to your app or inbox
  • Basic inbox & quick replies configuration

One-time setup only. Messaging usage billed separately.

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Growth Setup
Campaign-ready with automation & CRM.
$399one-time setup
Lead time: ~5–8 business days
  • Everything in Starter, plus multi-number & multi-inbox setup
  • Broadcast/campaign manager configuration
  • AI auto-replies (FAQ intents) & flow builder handoff
  • CRM two-way sync (major CRMs) + field mapping
  • Template localization & QA (up to 10)

One-time setup only. Ongoing usage billed separately.

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Enterprise Setup
Complex routing, governance & BI export.
$999one-time setup
Lead time: ~1–2 weeks (depends on approvals)
  • Role-based routing, tags, SLAs & escalation flows
  • Advanced template library & multi-region policy review
  • Data pipeline export (warehouse/BI) & event governance
  • Custom webhooks & sandbox environments
  • Admin training & playbooks

Setup-only. Activate usage when ready.

Get Started

Frequently Asked Questions (FAQ)

The WhatsApp Business API is a solution designed for medium and large businesses to communicate with customers at scale. It allows you to send automated notifications, manage customer support, and integrate WhatsApp into your CRM, helpdesk, or custom apps.

The WhatsApp Business App is made for small businesses managing chats manually on a phone. The API, on the other hand, is built for automation, multi-agent support, and integration with enterprise systems—ideal for high-volume communication.

You can use an existing number (including landline or mobile) or register a new one. Once connected to the API, the number cannot be used in the regular WhatsApp or WhatsApp Business App.

You can:

  • Send order confirmations, alerts, and reminders.

  • Automate FAQs with chatbots.

  • Manage support tickets through integrations.

  • Enable secure 2FA/OTP messages.

  • Broadcast promotional campaigns (with user opt-in).

Yes. WhatsApp charges per conversation (24-hour messaging session), and pricing varies by country. Working with Backrun helps reduce costs with optimized automation and message routing.

Not necessarily. While the API itself requires integration, Backrun provides ready-to-deploy solutions, including automation workflows, chatbot setup, and a managed helpdesk so you don’t need in-house developers.